When it comes to marketing your business online, there are many questions you
may have. Two of the most common questions we hear are:
1. With so many ways to market online these days, how do I maximize my
budget by spending the right amount on the right campaign?
millions of users on the Internet every day, how do I get the ones to come
to my site that matter the most, and not spend my marketing budget on
traffic that won’t convert to new business?
We provides the perfect range of online marketing services that are designed
to get more money and more customers to your business. We know how important
visitors are to your website. We know that a pretty website is just a pretty
website - to make money from it, you need traffic. And not any kind of traffic,
We're serious about online marketing. Our experts have been
practicing the latest techniques for over a decade, and have
been achieving incredible results for our clients.
Our goal is to meet every one of your objectives. We will
find your visitors, bring them to your website, and make
sure they convert to a sale or lead for your business. Ready
to talk? Request a free consultation on the right.
Understanding The Elements of SEO Can Mean More Customers
Most online marketing campaigns hinge on the power of SEO (search engine
optimization) because SEO is one of the most powerful tools available to draw
more potential customers to your website. To understand how SEO works, consider
the way that most people look up information on the Internet. When most people
want to find something online, they type a keyword into a search engine such as
Google and that search engine finds relevant results. What if your company was
consistently showing up on that first page of search results when potential
customers were looking for help online? You would enjoy more traffic and
potentially more business.
SEO can make it happen because SEO campaigns add the specific keywords that
your potential customers are looking for. A good Southeast, MO search engine
optimization firm such as Dexter Web Hosting can add the right keywords to your
website in the right amounts to attract the attention of search engines. This
can encourage search engines to give you a high ranking on search results, which
in turn means more traffic for you.
There are many websites promising to show you how to add some SEO sparkle to
your website, but unless you have enormous amounts of SEO experience, it can be
next to impossible to optimize your website yourself. Just researching keywords
can take weeks if you are not sure how to research effectively. Determining how
many times to use keywords can also be difficult. Keep in mind that using too
many keywords is considered “spam” and search engines will actually not rate
your website very highly if you do this.
While some overseas companies offer discount SEO services, these are not
always a great idea, either. Many companies using these services find that their
SEO campaigns do not work as well. This is because SEO campaigns in fact are
comprised of several complex parts. To get the best results, you need an
excellent SEO company to guide your company through all the various stages of
your SEO campaign.
- Matching SEO needs to your business. A good Southeast, MO search engine
optimization company will first of all listen to your needs. Not every
company is the same, and therefore not every company has the same SEO needs.
Be wary of Southeast, MO SEO services or any SEO services offering
cookie-cutter solutions. SEO is not a one-size-fits-all marketing strategy.
To be really successful, you need to set goals for your SEO. For example, do
you want to just drive more traffic to your site or do you want to build
brand awareness or make more sales? Depending on how you answer this
question, you may need a more aggressive (or less aggressive) SEO strategy
or you may need to combine your SEO campaign with others forms of marketing.
- Market research and industry research. To understand what SEO strategy
works best for you, your Southeast, MO SEO firm should conduct exhaustive
market and industry research. Who are the customers you are trying to reach
and how do they use the Internet? Determining this is vital to deciding
which keywords to use and which marketing strategies are most likely to be a
success. Your Southeast, MO SEO company should also research your industry.
Who is successful and what are they doing right (and wrong)? How are other
companies in your market attracting traffic and what will it take to make
your website compete successfully? Although many SEO companies ignore this
step, understanding your market and your competition is vital for creating
an SEO campaign that gets real results.
- Keyword research. Once your SEO company understands your objectives,
market, and industry, they will conduct keyword research on your behalf.
When it comes to SEO, Southeast, MO has many companies offering this
service. To chose the right company for you, ask how they conduct keyword
research. A good SEO service will conduct exhaustive research into how your
target market actually uses keywords. This will help determine which
keywords you really need to use. Avoid companies that just use online
keyword generators without any thought.
- Writing and optimization. Once your SEO firm has the keywords in hand,
they will begin creating content for your website, blogs, and other online
spaces. Depending on your specific SEO strategy, your LA SEO service may
also create articles for you to post on article directories or in
newsletters. This is where a quality Southeast, MO search engine
optimization company really makes a big difference. A good company will hire
talented, professional copywriters. These writers will be able to craft
well-written and interesting content for your site. This is vital. You want
your content to be well-written so that it bolsters the professional image
of your company while also encouraging potential visitors to visit again.
You also want to ensure that your SEO services are working with talented
writers who can include keywords into your content organically, without
- Testing. A good Southeast, MO SEO firm will test your website and your
SEO campaign to ensure that you are getting the great results you deserve.
The company may adjust keywords, keyword density, or content updates as
needed to generate the success you want.
- Conversion Strategies. When it comes to SEO, many Southeast, MO
companies ignore conversion strategies, and at Dexter Web Hosting we cannot
imagine why. To our team at Dexter Web Hosting, conversion is one of the
essential elements of SEO campaigns and a powerful tool for generating real
results from your SEO campaign. Conversion simply means creating a strategy
which converts your website visitors into paying customers. If you want real
results from your SEO campaign, you will need a good conversion strategy to
ensure that visitors to your website actually become customers. This
strategy may include special online offers, free gifts with purchase, calls
to action, and other techniques. Your Southeast, MO SEO services can help
you decide how to best approach conversion.
If you want to choose a great SEO company, LA offers you many options, but
not all are the same quality. Not every SEO company in Southeast, MO offers the
quality and results you want. Now that you understand the steps and stages of a
successful SEO campaign, you can find a wonderful search engine marketing
company in Southeast, MO by examining the specific areas of a successful SEO
- Research and industry capabilities. Look for an SEO services provider
who has a strong background in your industry as well as the dedication to
research that will get you the best keywords possible.
- Good writing. Seek out an SEO company in Southeast, MO with a stable of
good writers who can provide interesting, on-target writing around your
- SEO knowledge. Look for a company that is familiar with current trends
in SEO marketing and is knowledgeable about the current keyword densities
that will get you the best results. When considering an SEO company
Southeast, MO, look for a service that does not use black-hat or illegal SEO
techniques. These can get your website effectively banned from Google.
- Result-orientation. Avoid companies that just want to “optimize” your
site. Instead, look for a company that wants your business to succeed with
SEO marketing. Look for a company that understands the results you want to
achieve with SEO and is able to help you achieve those goals. Avoid
companies that see SEO as the main goal. SEO is a tool that can help you
- Total online marketing approach. Look for SEO Southeast, MO companies
that can help you achieve marketing success – using SEO as one tool. Seek
out companies willing to offer marketing packages that help you achieve your
business goals, rather than just stand-alone cookie-cutter SEO services.
- Dedication to conversion rates. Seek out an internet marketing in
Southeast, MO dedicated to helping you get great conversion rates. If lots
of visitors are looking at your site but just clicking away, your SEO
strategy will not be successful. You need to convert those visits into more
business and more sales. Look for an SEO company in Southeast, MO that can
help you achieve this.
If you need help finding a company offering all of this, contact us at Dexter
Web Hosting to Promote today. We are a results-oriented SEO and online
marketing company who want to help businesses succeed on their terms. We can
help you change your entire approach to online marketing and we can ensure that
customers find you online – and want to do business with you.
Creating Whole Marketing Strategies with SEO
Studies have shown that up to 80% of all Internet users find websites and
information using keywords and major search engines such as Google, Yahoo, MSN,
and AOL. Obviously, having a presence on these search engines is vital, and SEO
can help ensure that your web site gets seen on these web search tools.
However, it is not all about SEO. Successful businesses see SEO as just one
part of an overall online marketing strategy. Yes, it’s an important part, but
SEO alone will not improve your bottom line, bring you more customers, or make
your business more successful – and aren’t these the true reasons your company
is even considering SEO in the first place?
If you want to get real results online, SEO is important for a number of
- SEO alone offers one of the best returns on investment when it comes to
online marketing. SEO is one of the most budget-friendly online marketing
strategies available – and one of the most powerful. To get started, all you
need is a good LA SEO company to help you research keywords and create some
content for you. This is often far less expensive than launching an entire
ad campaign, but can actually be more effective in driving more traffic to
your website. Plus, as company websites become more important to company
business profits, SEO becomes more important since no other single factor
can have such an impact on the success of a company website.
- SEO can bring thousands of extra visitors to your website each month or
even each day. There is virtually no limit to the amount of traffic good SEO
can offer you. Top ranking positions for top keywords on Google can make
your website visible in a whole new way – and that can mean more potential
- You don’t have to pay for each visitor or for ads. There are many
keyword programs that promise you results. Pay-per-click (PPC) programs, for
example, allow you to bid on keywords and guarantee a top ranking in Google
for a specific period of time. Online ads, as well, can ensure that your
business name is visible when Internet users search for specific keywords
online. However, these methods tend to cost more money than SEO – even
though SEO can be just as effective.
- SEO reflects how people actually surf the Internet. Studies have shown
that people are more likely to click on regular links than sponsored links.
In fact, studies have found that users tend to click on 80% unpaid or
organic links and just 20% sponsored links when surfing the Internet. SEO
also uses the actual words that people are using when they search for
business such as yours. With the right SEO, you find customers easily
because you are not forcing customers to change their surfing habits. SEO
lets your name appear for top keywords in non-sponsored listings – exactly
where customers look when they are seeking for information
- SEO helps build your credibility and image online. Many online users
tend to trust search engines. When your company name ranks highly in trusted
search engines such as Google, customers tend to trust your company a little
more. Since you rise above the competition in search engines, some customers
assume that your company can rise above the competition in other ways, as
well. Plus, SEO ensures that your company name will be seen more often and
more frequently in search engine results pages – and this high visibility
can help build brand identity and recognition.
There’s no doubt that SEO is a wonderful tool. It is only that, though: one
tool that you can use to boost your company’s success. Since many competitors
are also using SEO, to get the edge in business you will need to use SEO
cleverly and you will need to use a variety of strategies to boost your
company’s success. To get the best results, you are going to have to start
thinking of SEO as just one part of an overall marketing strategy. A good
Southeast, MO SEO company can help you get started. However, there are some
things you can do to help your search engine optimization help you get
- Set goals. Before you speak with an SEO firm, consider your business
goals and SEO goals. What do you hope to achieve with SEO and an overall
online marketing strategy? Do you want to see more traffic or develop a
brand? Do you want to increase online sales or encourage more customers to
visit your bricks and mortar location? You are much more likely to get great
results if you know what you want. Explain to your LA SEO firm exactly what
you want from your business and online marketing and then work together to
develop a plan that works. SEO may well be a big part of that plan, but
depending on your specific goals, your SEO firm may also suggest other
marketing strategies as well.
- Choose your SEO services carefully. When it comes to SEO, Southeast, MO
is filled with services and companies promising it all. Not every SEO
company LA has to offer will bring you the results your company deserves,
though. Look for a company with an established reputation and a wide range
of services that can be adapted to your specific needs. As well, carefully
seek out a company that offers personalized attention and an approach that
puts your business first. A one-size-fits-all approach to SEO will not give
you the results you want, so look for a company that adapts a strategy to
your business specifically.
- Consider your current state and online reputation. Even if you have
never given SEO a thought until now, you may well already be ranked on
search engines. Check to see what your ranking is, using your company name.
How do competitors fare on Google and other search engines? Run keywords
from your industry through Google – which competitors get top ranking? Then,
check to see what other people are saying about your company online. If you
type in your business name into a search engine and get customer complaints
in the top page, you might need to use SEO to do a little reputation repair
- Consider keywords and your online image. Keywords not only help
customers find you – they can also build a brand image. When someone types
in “best florist in Dexter MO or Southeast MO” into Google, wouldn’t it be a
boost to your reputation if your company name popped up first?
- Narrow the gap. Once you know your current standings in search engines
and your goals, you will need a specific plan to help you narrow the gap
between where you are now and where you want to be. Look for an SEO company
that can help you get to where you need to be as a business.
- Consider all the ways that you can achieve what you want. For best
results, don’t get too attached to just the idea of SEO. Talk to your search
engine optimization firm about all the ways that you can help boost business
online. A good Southeast, MO search engine optimization company may talk to
you about online ad campaigns, banner ads, email campaigns, social
networking marketing and more. Carefully weigh costs and expected results of
different strategies to choose the right ones for you. Business is so
competitive that you might need to use SEO strategies as well as other
marketing tools to get the results you want. Also, consider that SEO
campaigns take time. If your goals are to get quick results, you might need
to create a multiple strategy marketing campaign to get good, fast results.
- Expand your SEO to all your online spaces. When many people contact SEO
firms, they just want to talk about their websites. In today’s world,
however, more customers are using social networking, blogs, apps, and other
strategies to get information. The web site is not the only game in town any
more and that means that you need to expand your SEO campaign as well. To
get the best results, you may need to ensure that all your online spaces are
optimized – including blogs, Tweets, social networking pages, and more.
If you need help creating a results-based SEO and online marketing campaign,
you have lots of choices. When it comes to internet marketing, Southeast, MO is
full of options and services. If you’re looking for a search engine marketing
company, the search can be difficult. There are many firms to choose from. If
you want real results, however, and an approach to SEO and online marketing that
gets real results, contact us at Dexter Web Hosting Promote today. Our team has
specialized in internet marketing and SEO for years and we have helped companies
across industries achieve their goals. We can help you develop and reach your